Thursday, May 26, 2011

The name's the thing

What’s in a name? For a poetry journal, a lot. Or so it seemed to us. Settling on Foothill was the first major decision we made as a group.

We looked to several literary journals for inspiration. Their titles ranged from the wildly inventive to the mundane: The [insert name of university, town, or region] Review. Our discussions on a name were, much like those for a masthead and logo (see below post for March 9), at times tense, at times fruitless, but always respectful and spirited. Similarly, we wanted the name (somewhat like the masthead and logo) to reflect our concept: a journal celebrating the work of poets laboring through a difficult stage in their development toward something, well, higher.

Everyone contributed names, and to venture one took some amount of courage: the best met with contemplative nods and non-committal “that’s not bad”s; the worst, laughter. Below is a list of the top 10 we voted on (in no particular order) accompanied by notes from a meeting where we went over literal meanings and a few cultural evocations.

Promontory: land the juts into water.
Foreland: land in front of a geographical feature.
Embers: related to CGU’s the Flame Magazine, glowing coal in a dying fire, the name of a bankrupt pizza chain.
Foothill: low hill at the base of a mountain, name of the road that runs by campus (route 66).
Skyline: outline of a structure defined against the sky.
Right turn on Red: In Annie Hall Alvy Singer says this is the only cultural advantage of living in Los Angeles.
Sparks: related to the Flame magazine, fiery particles, a disgusting alcoholic energy drink produced by Miller.
Germinal: a germ cell or embryo.
Inceptivus: Latin for “to begin.”
American Elm: rare trees that line streets in Claremont.

Inceptivus? you ask. The disgrace is mine. For shame.

What we were going for was a name that wouldn’t disappear among the raucous jungle of exotic titles, nor one too bland and forgettable, nor too irreverent. We wanted a name that was precise and clear. Foothill. As Brendan described it, Not a home run; more like a double.

We’re in scoring position, at least.

Sunday, May 22, 2011

Red Lemonade

This is a technology/movement to track. Though still in the pilot phase, Red Lemonade, powered by its Cursor software, is "a publishing community of fiction and highly narrative non-fiction. We avoid labeling what we do but it tends to be risky, socially charged, misbehaving stuff. Red Lemonade is for the writers other publishers are afraid of.

But Red Lemonade is also a pilot for a massively ambitious adventure, to create a new platform (part webapp, part business process) for independent publishing, combining the best of editorial judgment and publicity moxie with community input into acquisition and promotion, and combining the tradition publisher/retailer process with digital publishing and limited editions."

They don't do poetry, but it is a natural next.

Monday, May 9, 2011

F.A. Nettelbeck

Brendan,

I like your post on cowboy poetry. What would Gertrude Stein think: A chapped hyde is a chapped hyde is a chapped hyde?... doubtful.

In any case, the real reason for my post is to alert the entire Foothill staff about the release of F.A. Nettelbeck's posthumous book of poems... http://lokidesign.net/2356/2010/11/four-minutes-to-midnight-issue-eleven—happy-hour/... check it out. You can download a pdf copy of the book at the above link. I reviewed a hard copy yesterday and it was a beauty. A collective in Canada did a really nice micro run. Good food for thought.

TR

Wednesday, May 4, 2011

In defense of cowboy poetry

In March, when Nevada Senator Harry Reid (D) used cowboy poetry -- cowboy poetry! -- as an example of the "heartless" cuts the Republicans were demanding, even I blanched. I mean, cowboy poetry? Did Reid really think of all the Draconian cuts on the table, this was the one that people would consider a bridge too far? Taking away heating oil for the poor: no problem. But keep your damn hands off my cowboy poetry!

And sure enough, cowboy poetry became a Republican punchline for the new few weeks. But then, thankfully, the New York Times did some research into this sub-genre. Looks like it's not as ridiculous as it sounds. I'm still not sure it deserves government subsidies, but I found myself heartened at the strong appreciation for poetry that seems to have taken root in the Mountain West. In fact, the annual Cowboy Poetry Gathering in Elko, Nevada draws 6,000 attendees. How cool is that?